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bmusic Newsletter No.279 May 5th - May 18th 2008 The Australian recording industry is having a crack at it, and doing about as well as their overseas counterparts. A new video has been produced that the industry hopes will become part of a viral marketing campaign and even be adopted as part of some Education Department's curriculum. Take a look at the video at www.in-tune.com.au. The sentiment is nice, the choice of artists, well, predictably "industry" and, for the most part, pretty irrelevant in my opinion. You can read what the press had to say about the release HERE. A step in the right direction perhaps? Well, seems like with most everything the business tries to do of late, they've maybe gaffed again (aside from the demographic I think they're going to reach with the thing and how they'll respond anyway, it's way out of whack there). Frenzal Rhomb guitarist and Triple J presenter Lindsay McDougall claims he was duped into appearing in the video on the pretext the film's subject was surviving as an Australian musician. Rightly or wrongly, McDougall is not against illegal downloading and is furious at being "lumped in with this witch hunt" and that he had been "completely taken out of context and defamed" by the Australian music industry. Why, oh why is the industry always so wrongfooted on this ongoing issue? I've whacked on about the whole thing for years and I'm still amazed that an industry that has been so adept at spin and market manipulation for so many decades is still so seemingly perplexed and behind the eight ball almost every single time they make a move. And when they do make a move that sures up some revenue, the artist suffers firther when they follow it with something like a desire to cut the share of revenue for the artist at a percentage level! Even in this instance, The Veronicas, Jimmy Barnes, Operator Please, Evermore, Silverchair and Powderfinger appear in this video. OK, to side with the industry argument for a moment, they want to appeal to junior high types and nip it in the bud early, so they pick The Veronicas. But what resonance do they think the rest of those appearing will have? Well, maybe they want some cross-appeal. With that line-up of artists? Forget it. There will be cynicism from the get go of an industry produced piece like this, and they would have known it. Then why produce such a fluff piece? I've been on the defence of the industry on many facets for a long time, now I'm wondering why I ever bothered. It's becoming more and more evident that the way it's structured and those pulling the strings aren't the ones to tackle this issue. Perhaps it is time to clean them all out and let someone else do it, that grassroots level that's been positioning itself and adapting to and embracing the changes for all these years. Where Are They Now? Regulars including Feature Article, The Weeks Ahead in Music History, Featured Artist and more are all inside Issue 279 of the bmusic Newsletter. Links in the Table of contents below will launch your browser, so you'll need to be online to view the newsletter. If you are unable to receive html format e-mails then copy and paste the following link into your browser's address bar to view the newsletter: http://www.bmusic.com.au/links/whatsnew/newsletters/archives/newsno279.html Thanks to everyone for reading, we'll see you next issue! TABLE OF CONTENTS (You will need to be online to use the Table of Contents to jump through sections) Events Births Deaths |
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THIS WEEK'S FEATURE ARTICLE - FOUR TACTICS TO PACK FANS INTO YOUR E-MAIL LIST
FEATURED ARTIST - ROCKET SCIENCE
THE WEEK AHEAD IN MUSIC
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