![]() |
|
|
|
|
|
bmusic Newsletter No.262 July 29th - August 11th 2007 I was directed to a New York Times article on Prince this week that made for fascinating reading. I knew the guy had some successful alternative ideas for his marketing, sometimes landing him into some serious countractual dramas. But he's stuck to his guns, fought out one of those contracts very cleverly, made some moves that many would never ever dare to consider, and come out of it doing pretty good for himself indeed. July 22, 2007 The Once and Future Prince By JON PARELES I’VE got lots of money!” Prince exults in “The One U Wanna C,” a come-on from his new album, “Planet Earth” (Columbia). There’s no reason to disbelieve him. With a sponsorship deal here and an exclusive show there, worldwide television appearances and music given away, Prince has remade himself as a 21st-century pop star. As recording companies bemoan a crumbling market, Prince is demonstrating that charisma and the willingness to go out and perform are still bankable. He doesn’t have to go multiplatinum — he’s multiplatform. Although Prince declined to be interviewed about “Planet Earth,” he has been highly visible lately. His career is heading into its fourth decade, and he could have long since become a nostalgia act. Instead he figured out early how to do what he wants in a 21st-century music business, and clearly what he wants is to make more music. Despite his flamboyant wardrobe and his fixation on the color purple, his career choices have been savvy ones, especially for someone so compulsively prolific. Like most pop stars, he goes on major tours to coincide with album releases, which for Prince are frequent. But he also gets out and performs whenever he chooses. Last year he took over a club in Las Vegas and renamed it 3121, after his 2006 album “3121,” which briefly hit No. 1 and spawned multiple conflicting theories about the significance of the number. He started playing there twice a week for 900 people at $125 a ticket. In February he had an audience in the millions as the halftime entertainment for the Super Bowl. He has gone on to play well-publicized shows at the Roosevelt Hotel in Hollywood for a few hundred people paying $3,121 per couple, and another elite show last weekend in East Hampton for about $3,000 per person. Meanwhile Verizon put Prince in commercials that use “Guitar,” another song from “Planet Earth,” as bait for its V Cast Song ID service, making the song a free download to certain cellphones. On July 7 Prince introduced a perfume, 3121, by performing at Macy’s in Minneapolis. In Britain he infuriated retailers by agreeing to have a newspaper, The Mail on Sunday, include the complete “Planet Earth” CD in copies on July 15. (The album is due for American release this Tuesday.) Presumably The Mail paid him something in the range of what he could have earned, much more slowly, through album sales. British fans have remunerated him in other ways. On Aug. 1 he starts a string of no fewer than 21 sold-out arena concerts, 20,000 seats each, at the O2 (formerly the Millennium Dome) in London at the relatively low ticket price of £31.21, about $64. The O2 ticket price also includes a copy of the album; Prince did the same thing with his tour for “Musicology” in 2004. Those “Musicology” albums were counted toward the pop charts, which then changed their rules; the “Planet Earth” albums will not be. But fans will have the record. Prince’s priorities are obvious. The main one is getting his music to an audience, whether it’s purchased or not. “Prince’s only aim is to get music direct to those that want to hear it,” his spokesman said when announcing that The Mail would include the CD. (After the newspaper giveaway was announced, Columbia Records’ corporate parent, Sony Music, chose not to release “Planet Earth” for retail sale in Britain.) Other musicians may think that their best chance at a livelihood is locking away their music — impossible as that is in the digital era — and demanding that fans buy everything they want to hear. But Prince is confident that his listeners will support him, if not through CD sales then at shows or through other deals. This is how most pop stars operate now: as brand-name corporations taking in revenue streams from publishing, touring, merchandising, advertising, ringtones, fashion, satellite radio gigs or whatever else their advisers can come up with. Rare indeed are holdouts like Bruce Springsteen who simply perform and record. The usual rationale is that hearing a U2 song in an iPod commercial or seeing Shakira’s face on a cellphone billboard will get listeners interested in the albums that these artists release every few years after much painstaking effort. But Prince is different. His way of working has nothing to do with scarcity. In the studio — he has his own recording complex, Paisley Park near Minneapolis — he is a torrent of new songs, while older, unreleased ones fill the archive he calls the Vault. Prince apparently has to hold himself back to release only one album a year. He’s equally indefatigable in concert. On the road he regularly follows full-tilt shows — singing, playing, dancing, sweating — with jam sessions that stretch into the night. It doesn’t hurt that at 49 he can still act like a sex symbol and that his stage shows are unpredictable. Through it all he still aims for hit singles. Although he has delved into all sorts of music, his favorite form is clearly the four-minute pop tune full of hooks. But his career choices don’t revolve around squeezing the maximum return out of a few precious songs. They’re about letting the music flow. Prince gravitated early to the Internet. Even in the days of dial-up he sought to make his music available online, first as a way of ordering albums and then through digital distribution. (He was also ahead of his time with another form of communication: text messaging abbreviations, having long ago traded “you” for “U.”) Where the Internet truism is that information wants to be free, Prince’s corollary is that music wants to be heard. Just with any industry, things are always changing. There's still the very real issue of piracy that hangs over the recording caper. I've tremendous respect for those artists and bands who are moving on regardless of that, I can't wait to see what clever moves will be made by artists that manage to bypass the labels almost entirely. I look forward to the day an act can dominate and capture the imagination of most of a generation through their music like in decades past. I've mentioned it before, I don't think labels want to see 'superacts' the likes of The Beatles, Rolling Stones, Bob Dylan, Pink Floyd, The Who, Led Zeppelin, The Police, Bruce Springsteen, Van Halen, Bon Jovi, Guns N Roses, Nirvana or Eminem. If a single act had a generation hanging on it's every move, I believe it would be too dangerous a position for the labels to be in. If that act told all their fans to download their music instead of buying it, how many fans listen to them? If that act got out of a contract and led the way into a self-distribution boom, what sort of damage could that do to the business interests of labels. Man, how good would that be? But, as I said, I think labels are deliberately pumping out a lot of acts to cash in on quickly rather than concentrating on a handful of big acts and nurturing careers that could span decades. This way they can always remain bigger than the artist themselves in terms of the game. So props to the little bloke Prince, like him or not, you've got to hand it to him. This issue's Where Are They Now? is a repeat with some interesting updates. We are often asked about this band so thought it time to give it another run anyway. Regulars including Feature Article, The Weeks Ahead in Music History, Featured Artist and more are all inside Issue 262 of the bmusic Newsletter. Links in the Table of contents below will launch your browser, so you'll need to be online to view the newsletter. If you are unable to receive html format e-mails then copy and paste the following link into your browser's address bar to view the newsletter: http://www.bmusic.com.au/links/whatsnew/newsletters/archives/newsno262.html Thanks to everyone for reading, we'll see you next issue! TABLE OF CONTENTS (You will need to be online to use the Table of Contents to jump through sections) Events Births Deaths |
WHERE ARE THEY NOW? - BLUE OYSTER CULT
FEATURED PRODUCT - GUITAR PEDAL MANIA
THIS WEEK'S FEATURE ARTICLE - FOUR TACTICS TO PACK FANS INTO YOUR E-MAIL LIST
THE WEEK AHEAD IN MUSIC
DON’T
WANT THE bmusic NEWSLETTER?
Copyright © 2007
![]()